On November 16-17, Moscow hosted the B2B exhibition BEST RUSSIA for the first time, dedicated to premium vacations and unique travel experiences in Russia. More than 300 travel industry professionals from 25 regions of Russia from Kamchatka to Kaliningrad took part in the two-day program.

The Russian Convention Bureau acted as an information partner of the event.

The exhibition featured hotels, resorts, regional host tour operators, cruise and helicopter companies, business aviation, agritourism, wineries - the best in their segment or region, specializing in receiving and serving VIP clients. The exhibition was visited by professional buyers from Russia and Belarus - travel agencies, concierge services, personal assistants of individuals, MICE agencies, corporate clients, event organizers.

On the first day of the exhibition, an introductory tour "Moscow that you don't know" was organized for the regional delegation at the National Hotel. The main part of the exhibition was held at the venues of the General Partner - Royal Aurora, where, in the format of pre-arranged meetings, exhibitors and visitors held more than 1,500 effective negotiations. As part of the business program, master classes on organizing premium travel and a round table on topical issues of premium tourism in Russia were held. The participants noted that the exhibition of the BEST RUSSIA project has become a communication platform between representatives of all segments of the industry, where you can not only get acquainted with the best providers of tourism services, but also discuss important issues of effective interaction.

At the end of the exhibition, a solemn gala evening took place within the walls of the Grand Hotel. The guests were surprised by an authentic program demonstrating the versatility of Russia, the largest country in the world. The guests also drew attention to the excellent quality of the premium line of the Russian brand Chateau Tamagne, from the largest domestic producer of wine from Russian grapes.

The organizers note that BEST RUSSIA is a project that consists of an Internet portal and two annual exhibitions. The resource on the Internet is both a communication platform for professionals and an electronic catalog of the best domestic service providers, which will be constantly updated. The first BEST RUSSIA exhibition has become one of the most notable industry events in 2022. In 2023, the exhibition is scheduled for March 30.

Founders of the BEST RUSSIA project: Ellina Akinshina, Svetlana Ustyan, Vladimir Pozhidaev
General partner of the exhibition: Royal Aurora Hotel
Partner hotels: National, Grand Hotel, Palace Hotel Moscow, Tverskaya
Partner: Chateau Tamagne